Salam februari muncul kembali... beberapa perkara telah dinyatakan tentang pemasaran, saya ajukan soalan kepada pensyarah Uitm Sri Iskandar yang juga merupakan sahabat saya semasa sekolah dahulu.. tapi beliau membetulkan soalan secara tatabahasanya iaitu "boleh ke pada zaman sekarang ni buat marketing tanpa internet" ??
saya pun tanya soalan direct macam orang kampung kat pensyarah .. memang kena la sekali .. hahhaha!
Perincian yang boleh dikongsi bersama.. seperti berikut :
is important when it comes to promotion. Marketing companies are always
looking for the most innovative ideas to use for promotion.
outside the box. Try coming up with different and creative ideas that
you could use to promote your blog. Here are a few promotional ideas I
have come across and think are pretty cool!
# 1. Phone Calls
this can vary depending on your customer base, but sometimes a phone
call can bring in a far more profitable result for your business than
any number of emails or clever social media campaigns. As any good
salesperson knows, listening is the number one skill needed to close the
sale and where better than a phone to do this?
# 2. Customer Events
your customers to you and tell or show them what you and your staff do?
You’ll know what’s best for your business and sometimes an evening or
afternoon a month might work, other times it might be a few events per
year. Ultimately though once you’ve got them over the threshold you’ve
made a good start. And yes some may be there for the nibbles, but more
often than not you’ll get the goodwill back in business and over time it
might even become a tradition.
# 3. Mailshots
all been on the receiving end of bundles junk mail in the letterbox but
what about a real letter with some very interesting business
information and content that’s appropriate to them? Yes it would cost
considerably more than an email newsletter with postage alone probably
being the biggest factor. But although you can’t track an open-rate
chances are it will be higher than your average email if it’s managed
# 4. Added Value Offerings
you know your customer comes in once a month for a particular option,
reward them with an incentive to come back in for a new service or
product. This is something you’d arrange during their visit and can be
printed on the back of a receipt or handed out as a flyer when the
customer is paying their bill.
# 5. Sponsorship
to implement, often costing less than you might expect too but looking
after the kit for a local kids sports team where of course the audience
is of doting parents is a branding opportunity that is often missed.
Local schools, church groups or senior citizens clubs are also often not
considered and yet are the places some of your customers may go on a
# 6. Business Associations
all the emphasis has moved to social networking, you should never
neglect the local business or trade association where over time you’ll
regularly find trust blossoms into fruitful business relationships.
Often you’ll find that the cost of any such association is quite
insignificant when you weigh it up against the business gained
throughout the year.
# 7. Local Newspapers
on your location the distribution might be anything from a few thousand
to several million, but ultimately all media outlets are on the lookout
for relevant information all of the time. If you’re looking for a spot
in the national newspapers you’re obviously competing for space with
many, many others. If however your target audience is local you may
well find the local free-sheet a very receptive audience, especially
when you consider they’re probably working on quite a restrictive budget
# 8. Print Media
can vary enormously for an ad in the print media although in recent
years the overall costs have dropped considerably. You can however even
amongst the most expensive of options find that rates may vary
dramatically depending on the type of ad you place or even the day of
the week. For those who aren’t particularly web-savvy you’ll often find
the paper has an online edition which automatically gets a copy of your
ad with no additional effort from you too and maybe even the attention
of those customers you weren’t specifically targeting in the first
# 9. Point Of Sale Material
your business is in retail you’ll have a plan in place to display your
wares in windows but if space permits, review what alternatives are
available in close proximity or even inside your own premises that may
offer additional space for information or special offers – vacant units
are frequently a godsend and you’re removing an eyesore from the high
street at the same time! Update your material regularly too, if a
window display looks the same for too long people will switch off.
you may ask have I looked at marketing without the web? Well, as I’ve
illustrated above there are myriad options available when it comes to
getting attention for your business and you don’t necessarily need to
spend time up-skilling or struggling with the online world to market
Terjemahan dia korang cari la sendiri ye.. aku pun tak dapat butiran dari buku atau artikel mana yang dia dapat.. mungkin akan datang aku minta pulak...
Terima kasih kepada sahabat saya iaitu Siti Daleela Bt Mohd Wahid diatas penerangan tersebut...
nanti aku datang ipoh saya banje kuew teow ye.. ehhe~!!